Easily one of the most cost effective and “colorful” consumer product projects I have done, we sent actual masks to journalists inviting them to see the “underwater world” through rose-colored glasses. The result included hits in Playboy, Outside Magazine, Esquire, Forbes, Womens’ Health and Fitness, and Men’s Journal to name just a few.
One of the first “waterproof” digital consumer cameras, the MX-5’s colorful presentation together with an engaging news release resulted in coverage in Outdoor Photographer, STUFF, OUTSIDE magazine and others.
